Facebook launched its new approach to Android, called Home, which brings a variety of Facebook features front and center on the mobile device. The company is partnering with HTC and AT&T to release the $99 HTC First device, which comes preloaded with Home. People can also download Home on certain Android devices (although it won’t have all the features): the HTC One X, HTC One X+, Samsung Galaxy S3 and Samsung Galaxy Note 2, as well as the forthcoming HTC One and Samsung Galaxy S4.

HTC also unveiled a phone withe Facebook Home pre-loaded, the HTC First. AT&T is also a launch partner for Home, and will carry the HTC First. It'll be available April 12 for $99.99, with a two-year contract. In addition to Home, a new HTC phone that integrates the service will also be available starting April 12, with AT&T Inc. as the carrier. The move could help to attract more mobile advertisers. Though mobile ads were a big concern for Facebook's investors even before the company's initial public offering last May, some of the worry has subsided as the company muscles its way into the market.

"The modern computing device has a very different place in our lives — it's also for making us more social, connected and aware. By putting people first and then apps, is one of many small but meaningful changes in our relationship with technology over time."