The report also reveals leaders in the various sub-categories. Naukri leads in the Internet Services, while YouTube in online sharing. Ebay leads in online shopping, Google in Internet tools and Facebook in social networking.

A study of the number of brands in each sub-categories shows that Internet Tools is represented by nine brands, Online Shopping by eight brands, Social Networking by four brands and Online sharing and Online Services by two brands each. The report notes a significant change that the number of brands represented in the Internet category this year has gone up from just 14 in 2012 to 25 this year, showing a direct increase in the trust Internet-based exchanges have begun to garner.

The Brand Trust Report, India Study - 2013, is the third in its series researched and published by Trust Research Advisory. This year's research was conducted in 16 cities generating 19,000 unique brands across 211 categories. Trust Research Advisory is a part of the Comniscient Group, a group of India's largest non-advertising based communication businesses.