NVIDIA has launched the elite class GeForce GTX 780 GPU that promises great performance and smooth visuals for the next generation of PC gaming titles. The company has also released for production the NVIDIA GeForce Experience software, which gives GeForce gamers the industry's best gaming drivers, advanced features and optimal playable settings.

Ideal for hardcore gamers, the GeForce GTX 780 boasts a powerful Kepler GPU with 2,304 cores and 3GB of high-speed GDDR5 memory, each of which, the company claims, is 50 per cent more than its predecessor. The GeForce GTX 780 supports NVIDIA's latest array of gaming technologies, including PhysX and NVIDIA TXAA.

"The GeForce GTX 780 thermal solution is the most sophisticated we've ever created," said Andrew Bell, vice president of engineering at NVIDIA. "The human ear detects not just sound intensity, but also sudden variations in noise levels. This makes the GeForce GTX 780 an awesome choice for powering enthusiast-class PCs including desktop gaming towers as well as the new breed of sexy, small form-factor PCs."

The NVIDIA GeForce GTX 780 GPU is available immediately for Rs 48,990.