Google has introduced a new ad format that enables brands to use content from their public Google+ pages and run them any website that's on Google's ad network. Called, +Post ads, the new ads come with social features such as ability to like and comment.

According to Google, the new format of ads is aimed at showing users relevant content. “+Post ads amplify your brand’s content by easily turning Google+ posts into display ads that run across the web. The live, social ad format allows you to go beyond clicks to live conversations with your audience. People can join a Hangout On Air, add a comment, follow your brand or give a +1, right from an ad,” explains Google.

The new ad format seems to be another attempt by Google to push its social network – Google+. Since its introduction two years ago, Google has struggled to make much impact in the social network segment. Though, Google has forced users to adopt Google+ - integration with Gmail, YouTube and other Google products.