Posted by : Unknown
Monday, 24 March 2014
Facebook has primarily been a social
networking website. However, it is also a key player in the online
gaming space with games such as FarmVille, Mafia Wars and Candy Crush
Saga becoming immensely popular globally Facebook has just released
some interesting figures of its gaming venture -- it has about 375
million people who play at least one Facebook game in an average month.
The data includes gamers on both desktop and mobile devices. Facebook
also reveals users send an average of 735 million referrals to games
every day.
Citing an internal study, Facebook
highlights cross-platform players tend to spend more time and money on
games than single-platform players. The study showed “mobile engagement
for cross-platform players was 2.4 times the engagement of mobile-only
players. Facebook desktop engagement for cross-platform players was 1.5
times the engagement of desktop-only players”. Revenue on desktop for
cross-platform players was about 3.3 times higher than the revenues of
desktop-only players.
Criminal Case was crowned as the most
popular game on Facebook for the last year. Games such as Candy Crush
Saga, FarmVille2, Slotomania and DoubleDown Casino were listed in
Facebook's 2013 Hall of Fame.
Facebook also announced improving game requests. Developers can now
customize the language in a request to provide people more information
about what their friends are asking them to do in a game.
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- 375 Million Users Play Facebook-Connected Games Every Month