Oral B’s new app controlled Bluetooth 4.0 toothbrush makes sure you brush your teeth properly, lets your dentist peek at your brushing habits and personalises your brushing. The toothbrush connects to the free Oral B app for the iPhone and Android, and will track your every brush stroke, collect data and chart your progress while giving you real-time guidance on how to get the job done faster and better.

“It provides the highest degree of user interaction to track your oral care habits to help improve your oral health, and we believe it will have significant impact on the future of personal oral care, providing data-based solutions for oral health, and making the relationship between dental professionals and patients a more collaborative one,” said Wayne Randall, global vice president of Oral Care at Procter and Gamble.

Oral B sees the connected toothbrush, launched as part of Mobile World Congress’s Connected City exhibition, as the next evolution of the smart bathroom. This plugs into a trend kickstarted by fitness trackers, and provides a useful resource for dentists.

The new brush will be available in Spring in Germany and the rest of the world in June priced at about £199, and promises to allow users to personalise their electric toothbrush, changing brush head speed, as well as brushing patterns to focus on specific problem areas in the mouth. Dentists can also programme special brushing routines. The Oral B app connects to the brush over low-power Bluetooth 4.0, a standard which is used by a whole series of connected gadgets, including smartwatches and fitness bands. The Bush will store up to 20 brushing sessions, should the user not have their smartphone to hand, ready to sync at a later date.