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Posted by : Cyber Freak Friday, 30 December 2011



If you’re aged between 18 and 24, you’re probably using YouTube to watch videos, playing social word game Words With Friends and listing to Pandora radio. If you're aged 35 and over Angry Birds might be more your thing.

“Facebook’s popular app is the most active among Android owners 18-24 and 25-34, who both hover at around an 80 percent active reach. Google’s social network Google+ was more popular with those aged 25 and above than with younger users but did not make it into the top 15 most-used apps ranking. YouTube is a popular choice for Android owners with 64 percent of 18-24 year-olds using the app during the month of September.

Angry Birds is more popular with users aged 35-44 than younger generations. In the month of September 24 percent of those aged 35-44 fired up the app while only 22 percent of 18-24 year-olds and 29 percent of 25-34 year-olds battled against those nasty green pigs. Angry Birds was popular with iPhone users too this year. Apple announced that application had topped its list of most popular paid iPhone apps for 2011 during the company’s annual Rewind recap.

Facebook was also extremely popular with iPhone users and grabbed first place in Apple’s top ten free iPhone apps for the year. Pandora Radio, Words With Friends and Twitter were ranked second, third and tenth respectively.  

Mobile Application Reach by Age According to Nielsen:

18-24 Age Group
  1. Android Market
  2. Facebook
  3. Google Search
  4. Gmail
  5. Google Maps
  6. YouTube
  7. Pandora Radio
  8. Advanced Task Killer Free
  9. Words With Friends
  10. Angry Birds
  11. Quickoffice
  12. The Weather Channel
  13. Adobe Reader
  14. Amazon AppStore
  15. Yahoo! Mail

25-34 Age Group
  1. Android Market
  2. Facebook
  3. Gmail
  4. Google Maps
  5. Google Search
  6. YouTube
  7. Angry Birds
  8. Pandora Radio
  9. Quickoffice
  10. Advanced Task Killer Free
  11. Words With Friends
  12. Amazon AppStore
  13. Adobe Reader
  14. The Weather Channel
  15. Yahoo! Mail

35-44 Age Group
  1. Android Market
  2. Facebook
  3. Gmail
  4. Google Search
  5. Google Maps
  6. YouTube
  7. Angry Birds
  8. Quickoffice
  9. Advanced Task Killer Free
  10. Amazon AppStore
  11. Words With Friends
  12. Yahoo! Mail
  13. Pandora Radio
  14. Adobe Reader
  15. The Weather Channel

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