Tuesday, 6 November 2012
The Telecom Regulatory Authority of India (TRAI) has announced a cap of 100 SMSes in a day per SIM at concessional rates. For every SMS sent above the cap imposed by the TRAI, a minimum charge of 50 paisa will be levied.
According to TRAI's principal advisor, N Parameswaran, the move will help stop unregistered telemarketers from misusing the concession SMS plans for sending bulk promotional messages. The restriction however does not apply on registered telemarketers, transactional message-sending entities, and telephone numbers. The regulator is also considering a new mechanism which will enable telecom operators to block messages with same or similar characters. The proposed mechanism envisages a maximum of 200 SMSes with “similar signatures” are sent in an hour. The service provider can block the source once the cap is breached.
Moreover, TRAI has asked telecom
operators to set up web-and email-based mechanisms to enable subscribers
to register complaints. "Whenever a new customer is enrolled for
service, the access provider is required to take an undertaking from
such customer in the Customer Acquisition Form that he shall not use the
connection for telemarketing purpose and in case he does so, such
connection shall be liable to be disconnected," TRAI said in a
statement.
TRAI's fresh bid to curb unwanted text messages comes months after the regulator imposed a 200 SMS cap per day per SIM – which was later removed
by the Delhi high court. The menace of pesky messages has continued to
trouble the regular customers despite the stricter guidelines laid by
the government bodies.With spam messages ranging from new
apartments to hair-fall therapies, the government needs to come up with a
foolproof mechanism to stop the menace, and without troubling the
common man.
if trai really want to do something they should make some effective rules against companies charging unwanted value added services (VAS). Rural public doesn't really know when there prepaid balance is gone.
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