Transcend has launched a brand new product to its range of memory card offerings – the Wi-Fi SD memory card, with integrated wireless capability for SDHC-compatible digital cameras. The card, via the use of Wi-Fi networks and a Wi-Fi SD app, lets users transfer images from their camera to their laptops and/or smartphones immediately after capturing them, via wireless networks.

The App is available for the iOS and Android platforms, and is free-to-download from the iTunes stores as well as the Google Play store. Using the Wi-Fi SD App, users can switch between Direct Share Mode and Internet Mode instantly. Internet Mode connects directly to any Wi-Fi networks in the facility, even picking up the personal hotspots provided by smartphones. When connected in this mode, users can browse and download photos from the Card via the App, and even share them instantly via email and/or social networking through their phone.

The Wi-Fi SD card has two modes it can function in: Direct Share Mode and Internet Mode. In the Direct Share Mode, as the name suggests, uses can transfer images directly between camera and phone by establishing a peer-to-peer connection, ideal for those times when you’re in the middle of nowhere and don’t have access to a Wi-Fi network.

The SD Card is available in 16 GB and 32 GB formats for US $69 and US $99 respectively.