NEW YORK  — Research In Motion Ltd. on August 3, 2011 unveiled 5 new BlackBerry phones with touch screens, as it hopes to revive the line's dwindling appeal in the face of competition from the iPhone and Android smartphones. The new phones had been expected earlier this year, but were delayed. Though the company is profitable and seeing growing sales, it is increasingly seen as a has-been that missed the chance to parlay the BlackBerry's popularity as a corporate email device into mass-market dominance.

RIM launched a keyboard-less touch-screen phone called the Storm in 2008, more than a year after the first iPhone, but the Storm's quirky design and poor software made it a flop.

"The 'all-touchscreen' Torch has been a while coming as a natural successor to the disappointing Storm, particularly when the smartphone market has gone touchscreen mad over the past 18 months," said Malik Saadi, an analyst at Informa.

AT&T Inc. said it would launch a Torch model with a physical keyboard this month, and the all-touch Torch and a Bold model later this year. It didn't announce prices.

RIM's stock rose 82 cents, or 3.4 percent, to $24.97 in morning trading Wednesday, bouncing off a five-year low of $24.10 hit Tuesday.

The phones run a new version of the BlackBerry operating system, which RIM says is much faster, particularly for Web browsing.