YouTube launched a program Thursday to reward channels that surpass 1 million or 100,000 subscribers.

Dubbed YouTube Partner Rewards, the program just honored its first batch of channels: nearly 80 channels with some 1 million subscribers each and more than 1,400 channels with at least 100,000 subscribers each.

Those channels, which will receive a gold-plated play button, gift cards or camera cases, have a combined 500 million subscribers and 251 billion views. YouTube says that amounts to 36 views for each person on Earth.