According to the survey, 62% of Indian respondents prefer to view movies or TV serials instead of short movie clips on their phones. At 79%, this preference for long form content is extremely high among the age group of 18 years and under. Additionally, 89% of all respondents say they would watch their favourite movie on their mobiles if it was made available. If divided further by gender, 90% of male respondents and 84% of female respondents from India say they would view their favourite film via mobile.

Of the total respondents likely to indulge in mobile movie viewing, 97% are in the 18 and under age group. In addition to movies, TV shows have emerged as favourites with 81% of respondents saying they would prefer to watch their favorite TV serial on mobile, if available. This preference is particularly strong amongst the 18 and under age group at 95%. Vuclip, mobile video and media company, has released its third quarter 2013 Global Video Insights covering over 50,000 people globally, including approximately 8,000 from India. The survey reveals a high consumer appetite for watching full-length movies and television shows on their mobile phones even in areas lacking fast network speeds.

Top Searches

Vuclip's study focussed on the ABCD of content -- A: Astrology, B-Bollywood, C- Cricket and D- Devotional -- but Bollywood also rules the roost with Indians showing a preference to search for movies.

1. Shuddh Desi Romance

2. Grand Masti

3. Cricket

4. Katrina Kaif

5. News

6. Aurangzeb

7. Ganesh Festival

8. Astrology

9. Shakira

10. Bhaag Milkha Bhaag

To see full survey results, view this link.