The catchy title equates to an official photo viewing website called Pinstragram. The site uses the famous waterfall layout of Pinterest to create a platform for viewing your Instagram photos on the web.

“Pongpaet and Leonardo say the idea for the project was actually kind of a joke that only came to them last Friday. Over lunch the pair, who are also co-founders of the startup Tapisto.com, said they were joking about the famous “X for Y” pitches that often happen when companies are pitching venture capital firms. Take Spotwag, for example, which could be called an “AirBnB for dogs,” as reported by Wired.

At the moment, there are plenty of other apps that will let you view Instagram photos on the web, however Pinstagram seemed to have inherited the popularity of the two known services, already luring thousands of visitors for short period of time.