Posted by : Cyber Freak
Wednesday, 23 May 2012
Music-streaming site Spotify announced on Monday that it is headed down under. The popular Sweden-based service — which came to the U.S. in the summer of 2011 — will be bringing its platform of more than 16 million tracks to Australia and New Zealand. The move highlights Spotify’s aggressive growth strategy of expanding into new markets.
Although Spotify recently launched in Germany, it has yet to debut in certain regions, including Latin America and Canada. Competitors such as Rdio, which is already popular in Brazil and Canada, and Sony Music Unlimited, which has currently the broadest international availability, are already mainstays in Australia and New Zealand.
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- Spotify Launches In Australia & New Zealand