The Daily, a News Corp.-owned daily news publication that launched exclusively on the iPad 15 months ago, is continuing to expand to new platforms with the launch of an iPhone edition Thursday. The app [iTunes link] is relatively basic, lacking the creative design that makes its tablet counterparts so eye-catching and immersive. After bypassing a static screenshot of the cover, users can pull up a menu to navigate and explore stories by vertical. Stories are displayed with an image or video, followed by a headline, text and sometimes a slideshow at the end. Banner ads hover at the bottom of every screen.

The Daily launched an Android tablet edition in January and announced in February that it had passed the 100,000 paid subscriber mark. Publisher Greg Clayman told in February that he expects The Daily will be profitable within “the next couple of years.  ”A subscription to The Daily‘s tablet editions costs $0.99 per week (iOS subscribers only), $3.99 per month or $39.99 per year following a one-week free trial. iPhone-only access costs half that — $1.99 a month or $19.99 per year — and is available for free to tablet subscribers.