Even with a verdict against it, Samsung is ready to escalate its battle against Apple into a full-on War of the Roses. To undermine the announcement of the new Apple iPhone 5, Samsung started a new nationwide marketing campaign with a biting statement “It Doesn’t Take A Genius”, an obvious swipe at Apple Store’s Genius Bar. On it, a side-by-side comparison of features on the Apple iPhone 5 and the already available Samsung Galaxy S III though you really have to wonder if Samsung is deliberately listing all the functions of its phone.