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Posted by : Cyber Freak Tuesday, 26 February 2013

   
BlackBerry on Monday launched its much-awaited smartphone Z10, powered by its latest operating system 'BlackBerry 10', in India at a price of Rs 43,490, taking rivals Apple and Samsung head on in the world's second largest telecom market.

The Canadian smartphone maker has launched its latest model in India nearly a month after the global launch of new operating system 'BlackBerry 10' and two devices Z10 and Q10 on this platform on January 30. With BlackBerry 10, the company has "re-designed, re-engineered and re-invented" BlackBerry to create a new and unique mobile computing experience, he added.

Blackberry Z10 Specifications : 

- The new device is powered by a 1.5GHz dual-core processor, and has 2GB RAM. It comes with 16GB onboard memory, which can be expanded up to 64GB using a microSD card.

- It has 8 megapixel rear camera with LED flash, a 2MP HD camera in front and its connectivity options include Wi-Fi, 2G, 3G, 4G, Bluetooth 4.0, microUSB 2.0 and NFC.

- The device supports content in eight Indian languages — Telugu, Tamil, Kannada, Malayalam, Devanagiri (Hindi), Gurmukhi (Punjabi), Gujarati, and Bengali — as well as support for third-party solutions for Indian language input.

- The BlackBerry 10-powered phones also boast of faster browser, larger app library and new features like BlackBerry Hub, BlackBerry Flow, BlackBerry Balance and Time Shift.

- The struggling smartphone maker, which re-christened itself as 'BlackBerry' from Research in Motion in January, is betting on the new platform to turn around its fortunes.

The Z10 competes with Apple's iPhone and those based on Google's Android operating system, which have gained popularity across the world.  BlackBerry, which faced strong criticism for lack of content on its application store, has also revamped it to take on Android's Play Store and Apple's App Store. The BlackBerry World storefront now includes over 70,000 BlackBerry 10 apps.

- On the features of the new Z10, out of the over 70,000 applications it sports, ranging from Facebook to Twitter to What'sUp to PVR Cinemas (PVR Wallet) to HDFC Mobile Banking, 8,000 have been developed in the country, BlackBerry's software portfolio head Vivek Bharadwaj said.

Recently it was reported that Apple became the second largest smartphone player in the domestic market in value terms after Samsung which controls nearly half the market, while the share of BlackBerry is below top six brands, trailing even Mircomax. However, the domestic market is huge as smartphone penetration is only about 4 percent.

The Z10 will be available in over 2,000 retail outlets across 50 cities in India and has partnered telecom operators like Aircel, Idea Cellular and BSNL for various offers. Have you pre-booked your BlackBerry Z10 smartphone yet? Click here- http://bit.ly/Z10prebook to pre-book and join us in the celebrations!

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