Posted by : Cyber Freak
Tuesday, 5 February 2013
Research In
Motion, now officially known as BlackBerry, will reportedly not be
delaying the launch of BlackBerry 10-based devices in India, and is
expected to roll out its latest BlackBerry Z10 smartphone in the country
in second half of this month. The new BlackBerry devices, however, are
unlikely to appeal the Indian market, with analysts predicting operators
will sell the device around $750 (roughly Rs. 39,756).
India along with Indonesia have emerged as the top two BlackBerry
markets with the company eyeing the low-end subscribers with budget
handsets and offering service packages as low as $2 a month. Reuters in
its report quotes Melissa Chau, senior research manager at technology
research group IDC as saying, “It's clear that not only are India and
Indonesia among the largest markets but in terms of future smartphone
growth, they're amongst the ones with the most potential. But the two
devices that have been launched are not well aligned to the needs of
these two markets."
The report citing ABI Research notes
BlackBerry ranks third in the India after Samsung and Nokia in
smartphone segment. However, the platform is facing stiff competition
from Android-based smartphones in India as well as Indonesia. Analysts believe BlackBerry will need to announce cheaper BB10 devices in order to maintain its popularity in its top markets.
BlackBerry had unveiled the Z10,
a full touch smartphone, last week. The device, pitted against Apple's
flagship iPhone 5, features 4.2-inch 1280 x 728 pixel display, 2GB of
RAM and 16GB internal storage. The company also unveiled BlackBerry Q10
with the traditional QWERTY keypad. The device features 3.1-inch 720 x
720 pixel touchscreen, a dual-core processor and 2GB of RAM. The Q10
also has an 1800mAh battery.
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