Sunday, 23 June 2013
Facebook's efforts to increase profits and bring more advertisers onboard seem to be heading in a positive direction - the social networking website has now more than 1 million active advertisers. This feat means Facebook has 1 million companies, brands and others who have purchases a Facebook ad in the last 28 days.
“Over the past year I’ve had the privilege of meeting and learning from many amazing business owners who use Facebook. Some have just set up their Facebook Pages while others are experts who share their tips with others. I’ve learned from companies like Ministry of Retail in Singapore, Springwools in Ireland, and Scene75 Entertainment Center in Ohio…and many more around the world,” says Dan Levy in a post.
Though Facebook has been trying to explore more options,
it depends heavily on advertising for revenues. Advertising accounts
for 85 percent of Facebook's revenue. In the last quarter, the company
reported record revenue of $1.46 billion, a 43 percent growth. Facebook's 1 million advertisers announcement comes shortly after the company made changes to how advertisers buy ads
on the network. The changes also includes uniform visual display of
all types of ads in a bid to simplify the interface of the service.
