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Posted by : Unknown Sunday, 23 June 2013


Google India has announced a new initiative called 'Start Search India' in a bid to help simplify web for the Internet users in the country.

"The objective of the campaign is to help simplify the Web for Indian users, showing how they can get instant answers to their most common queries," Sandeep Menon, Director, Marketing, Google India, is quoted as saying. He noted that more Indian users are coming to the web for the first time, therefore looking for convenient methods to explore/browse/search information on the Internet.

Considering growing number of Indians accessing the web via mobile phones, Menon added, "Today the next billion users are making the leap from no internet to mobile internet, without ever having used a desktop computer."

In a related development Google has launched a new ad format 'Product Listing Ads' in India. The new ad format is aimed at providing users information such as brand of products, price and images, helping users to have improved online shopping experience.

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