Posted by : Unknown
Monday, 1 September 2014
WhatsApp may introduce voice call facility in its 4.5.5 version. The new version will have a 4-button series, which will include options like switch to text message, call mute, directing the call through device speaker and hanging up. Rakuten (OTCPK:RKUNY) bought Viber for $900 million a few days before Facebook bought WhatsApp. Viber has over 25 million users in India, and it allows users to call any phone number across the globe, including a non-Viber number at nominal prices through its Viber Out service. The user has to purchase Viber Out credit through the application and make the payment through the app store for using the service. Viber Out credits can also be purchased from the website. Facebook can introduce a similar service in India once voice call facility is available on WhatsApp.
This is beneficial for Facebook, as it need not charge its users for using its unbundled messenger app and the ad-free messenger, WhatsApp. Facebook (NASDAQ:FB) has 100 million users in India, while WhatsApp has 48 million users in the country. The company earns less than 0.1% of its revenue from India. Smartphone sales in India are expected to increase from 44 million units in 2013 to 80 million units by the end of 2014. The Indian mobile payment market is expected to grow from $86 million in 2011 to a $1.15 billion market by 2016. Last year, India topped the list of global remittances, with $70 billion in remittances. Facebook can monetize its unbundled messenger app and WhatsApp through mobile payments and remittances.
TechCrunch reports that WhatsApp will add a voice calling facility
that will be built into the app (much like BBM Voice) in Q2 2014. The
report is based on word from WhatsApp CEO Jan Koum, who happily struck a
$19 billion deal-of-a-lifetime with Facebook last week. Whether the
service will be made available for free, or will levy charges upon users
(much like Skype does), remains to be seen. Koum also said that voice calling will first arrive on iOS and Android, followed by "some Nokia and BlackBerry phones."
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