Saturday, 15 December 2012
An annual survey conducted in several
countries around the world which tries to point towards emerging global
digital trends, this is the third such Cisco Connected World Technology
Report or CCWTR to point at interesting global technology trends,
especially about Gen Y. The survey was conducted by
InsightExpress of 1,800 college students and young professionals aged 18
to 30, across 18 countries, Cisco
said. The report examines how Generation Y uses the Internet and mobile
devices to connect with the world around them. Let’s look at the
findings in greater detail.
Connected or addicted?
India ranks ahead of the rest of the
world when it comes to their Gen Y’s addiction to technology and smart
devices. While globally, 60 per cent of Gen Y subconsciously or
compulsively checking their smartphones for emails, texts or social
media updates, 70 per cent of respondents in India compulsively check
their smartphones for updates. Of those, 42 per cent said they would
feel anxious if they couldn't check their smartphones and 71 per cent
wish they didn’t feel so compelled, but they like to stay connected.
The Cisco survey claims that 9 of 10
respondents globally get dressed, brush their teeth, and check their
smartphones as part of their morning ritual. In India, the number is
higher: 96 percent of those who have smartphones will check for updates
as part of the morning routine. The survey also states that women (85
per cent) are more addicted to compulsively checking their smartphones
for updates than men (63 per cent).
Gen Y’s online shopping habits
- Nine out of 10 Gen Y respondents surveyed globally said they engage in online shopping. While in India, 84 per cent of respondents shop online.
- Nearly three out of five (58 per cent) report they regularly rely on customer reviews when deciding on online purchases; an additional 28 percent consult online reviews occasionally. In India, a total of 93 per cent of respondents rely on customer reviews for online shopping.
- 57 percent of Gen Y are willing to share their email address with stores and online sites in order to receive notices about discounts and sales. In India, the number is significantly higher at 93 percent, but they are wary of sharing much more than that – few are willing to share phone numbers, home address or other personal data.
