Microsoft has updated its Bing search engine, adding direct results for famous people and places in its snapshot sidebar. The new feature is considered to be Microsoft's response to Google's integration of Knowledge Graph with Search. The Knowledge Graph is the sidebar on the search that provides direct relevant information about searches for famous people, places or things.

Bing has had the snapshot feature for quite some time. But with the update, snapshot shows more contextual information about people and places. Microsoft's Bing update is actually quite very similar to Google's Knowledge Graph. The snapshot bar, part of Bing's three-column search product, shows users relevant information about a person or place, without requiring them to click a link.

For celebrity searches, Bing shows summary of information such as recent movies, albums, and related celebrities, instead of a list of blue links. You can watch movie trailers, listen to and purchase music, with just one-click.