Facebook on Friday introduced a reinvented Poke feature with a new standalone iOS app. Considered a rival to Snapchat, the Poke app for iOS allows users to send messages, including photos and videos, to their friends on the networking site.

The catch is the message will disappear within 10 seconds of someone opening them. However, users can set a time limit for how long the recipient can view – either 1, 3, 5, or 10 seconds. It seems the message can contain up to 120 characters.

“The poke feature has been a part of Facebook since 2004. Now we’re excited to share a new poke experience for mobile. With the Poke app, you can poke or send a message, photo, or video to Facebook friends to share what you're up to in a lightweight way. To see a message from a friend, press and hold the message until it expires. If you ever see something you’re uncomfortable with, you can click the gear menu and report it,” says Facebook in post.