Posted by : Cyber Freak
Friday, 15 March 2013
According to the report, number of social media users in India had reached 62 million in December 2012. About 74 percent of the total social networking users in the country belong to urban areas. The report says there are 80 million active Internet users in urban India, out of which 72 percent (58 million users) access social networking sites such as Facebook, Twitter and LinkedIn.
Among all social networking sites, users most accessed Facebook. According to the report, Facebook is used by 97% of all individuals, whereas the next places are taken by Google+ and LinkedIn. It is worthwhile noting that the professional networking site LinkedIn has the highest proportion among females and users above 25 years. In fact, LinkedIn has the second highest average time spent only after Facebook. The report also shed light on the top mobile applications used by the Indian users. As per findings, the most popularly used mobile apps are of Social Media (81%) and Entertainment (73%).
“Social networking through mobile phones is an ever increasing phenomenon observed today. With mobile penetrations reaching very high levels, and an increasing number of individuals owning feature-rich phones or even smartphones that allow Internet access, social networking is rapidly penetrating the India Active Internet user base. Affordable mobile Internet plans additionally serve rising usage levels,” notes the report.
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- Affordable Smartphones, Data Plans Driving Social Media Growth in India: Report