Asus India just announced its plans to bring the Google Nexus 7 to India by June 2013, in collaboration with Google. Now we are pretty excited about the Nexus slate coming to India, but we can’t help but wonder if this is going to be a game changing move by Google.

India has seen market trends change in the recent past, and gone are the days when manufacturers could just sit back and watch the consumer gobble up their devices. Apple has been very aggressively pushing the iPhone, increasing its revenue by 400% simply by offering its phone through easy installment options.

If Google was to open up the Hardware section of its Play Store to India, we’re looking at some of the best Android devices coming to a performance conscious, price sensitive market. Such a move would really work in favour of Google, finally giving Apple stiff competition in the Indian market, while pushing manufacturers like Samsung to lower the prices of their devices in order to stay competitive. However, if Google was to enter through Asus and LG, the makers of Nexus 7 and Nexus 4 respectively, Google would gain a serious advantage over every other manufacturer with respect to price, performance and features. Obviously, this would be contingent on Google pricing its products at the same rates as in US.

For example, The Nexus 4 16GB variant retails for $350, which roughly comes out to Rs. 20,000. The same price tag would allow the Nexus 4 to gain a huge market share, but if it were to cross over to the near 30K mark as most “high end” phones tend to, then there’s a very good chance that the phone will end up becoming just another face in the crowd.