Posted by : Unknown
Monday, 1 September 2014
Contention in the Asian smartphone market has never been greater. Justified as local brands such as Micromax and Xolo are gaining popularity, new entrants much as Motorola, Asus and Xiaomi hit also created quite a bombinate. But does that ungenerous Samsung's status in the Indian market is nearing its end? Good, several of the past industry studies jazz suggested the unavoidable. And now, a new document by research resolute IDC reveals Samsung maintains the top part in the Asiatic smartphone marketplace but is nearly followed by the topical brand Micromax.
According to IDC, Samsung held the top office with 17% marketplace deal in June someone of 2014, closely followed by Micromax with 14% and Nokia 10%. "Piece Samsung has held on to its body item in the marketplace, it is notable that Micromax is growing faster. Samsung needs to preserve to speech the low-end of the industry aggressively, and also needs a smash product at the top end to regain force," says IDC evil chairperson and indiscriminate handler Southwestward Assemblage Jaideep.
IDC in its inform points out that Micromax had dethroned Nokia to clutch the 2nd job and ensured a countrywide gap between the 2nd and 3rd positions. The investigate faithful also highlighted the localized vendors are breaching a new entry-level price repair almost every quarter.
"These devices are not panoplied with inebriated end specifications and RAM is typically 256 MB. This ultra low value divide may not safe a viable choice to the restate buyers, but it entireness well on the targeted segment," says IDC India Major Activity Psychiatrist Karan Thakkar said.
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- Samsung is Still the King of Indian Smartphone Market : IDC