New game submissions containing the word ‘Flappy’ are reportedly being rejected by both Apple and Google.

A seemingly endless stream of clones have hit both the App Store and Google Play since the removal of Dong Nguyen’s original Flappy Bird but TechCrunch reports that a number of developers have now had submissions for clones blocked by both companies.

Apple’s reasons for the rejections are as follows:
22.2: Apps that contain false, fraudulent or misleading representations will be rejected
22.2 We found that your app, and/or its metadata, contains content that could be misleading to users, which is not in compliance with the App Store Review Guidelines. We found your app name attempts to leverage a popular app.

None of which addresses the multiple clones already available – and charting highly – on both stores, of course.