According to a mockup posted online, the Twitter Commerce tweets will be shown inside of Twitter users streams, similar to Twitter's promoted posts. Some Commerce tweets will appear inside Twitter's Discovery section. On expanding the tweet, users will see photos of the product up for sale along with a brief description. There will also be a section for related products.

To buy products, users will have to click the “Buy with” button, which will ask users to enter their credit card and other information required for transaction. According to leaked documents, transactions made on Twitter Commerce will be “handled securely within the Twitter app”.

Currently, it's not clear if Twitter will charge any fee or percentage on sales on its platform. However, the company may benefit from retailers using Promoted Commerce Tweet ad products. According to a Telegraph report, the micro-blogging website's venture into e-commerce is based on last year's “pay by tweet” experiments in partnership with American Express. It's notable Twitter has been making several efforts to explore options to improve profits.