SwiftKey, the Android replacement keyboard (that could soon come to iOS) is dropping it’s $3.99 price tag to FREE, permanently. You heard it! SwiftKey will now be a free app in the Google Play Store and on top of that there’s a ton of new features and customization in the latest update. Not only that but current SwiftKey users who previously paid for the app will be able to download a “Premier Pack” of 10 themes valued at $4.99 for free. This means you’re pretty much getting your money back from your original purchase.

SwiftKey, in my humble opinion, is the best Android replacement keyboard on the market and still well worth the $3.99 price tag, but hey, now it’s free, even better. Check out the full press release below for more on what SwiftKey is adding to their update and what they’re doing with this keyboard. Today’s transition to free gives all Google Play users access to that award-winning software at zero cost. This means that all of the market-leading features that have defined SwiftKey’s success as a paid app are now completely free. The move accelerates SwiftKey’s ambition to reach millions of new users, especially in developing economies. It also creates a more sustainable business model in the app, where users can choose to pay for themes and other content to further enhance their experience.

SwiftKey co-founder and CEO Jon Reynolds said: “This is the start of an incredibly exciting phase for us as a business. We have made the decision to go free to better enable everyone, everywhere, to use SwiftKey’s market-leading technology without payment being a barrier. We’re focused not only on reaching more users with our powerful technology, but on building great content and features to engage them.”

SwiftKey co-founder and CTO Ben Medlock said: “With the latest version of SwiftKey Keyboard, we’re providing an even more intuitive and personalized experience for our users, which they’re increasingly expecting. We’ve expanded our design team to focus on developing creative and beautiful user experiences. Our commitment to innovation has never been stronger and we are looking forward to sharing more exciting developments in the future.”