Monday, 5 August 2013
Bloomberg News reports the social networking giant is set to launch 15-second video ads that will play directly in your Newsfeed. The video ads are likely to be available by end of this year. Bloomberg News points out the new video ads will have the same length as Facebook's Instagram videos, which recently added to the company's photo-sharing service last month. We can expect the format of the video ads to be similar with Instagram videos.
The report further says the company will
charge between $1 million to about $2.5 million per day for each ad,
which will depend on the number of people/users are being targeted.
Bloomberg's latest report is in line with recent rumours that the social networking giant will short video clips will play automatically, but will have no audio.
According to rumours, Facebook has
already entered into partnership with brands such as Coca Cola, Ford,
and American Express for auto-play video ads. Facebook is also said to be eyeing users
who actively check for the updates, especially during the prime-time
hours coveted by TV ads.
“Every night, 88 million to 100 million
people are actively using Facebook during prime-time TV hours in the
United States alone,” Chief Operating Officer Sheryl Sandberg said last
week on a conference call about second-quarter results.
