Instagram is now banning third-party apps that have 'Insta' or 'Gram' in their names. Connected apps which have the Instagram name or logo in their app icons, or even an Instagram stylized font in their product or marketing materials have been banned. According to the updated brand guidelines Instagram states, "Don't: Use 'Instagram,' 'IG,' 'Insta' or 'Gram' in your app name."

Luxogram was sent an email from Instagram that stated it cannot "allow other applications to look like they might be official Instagram applications or endorsed or sponsored by us. Earlier guidelines given by the company were: While you cannot use the word "Instagram" or "IG" in your product's name, it's ok to use one (but not both) of the following: 'Insta' or 'gram.'"

Luxogram is currently serving more than 1 million people a month and its developers say that its unlikely to make all of the changes that Instagram wants, and will probably have to shut down the service for good. The move affects dozens of businesses like Statigram, Webstagram, Instadrop, Gramfeed and Instagallery among others.