Tuesday, 27 August 2013
India has gone past Japan to become the third largest Internet population, rising to 73.9 million users – a 31% growth as compared to the last year. India is now behind China (second largest) and the U.S. at the top. The new statistics were revealed in the comScore study India Digital Future in Focus 2013.
According to the study, about 75% of
Internet users in India are under the age of 35, making it the youngest
skewing online population among BRIC countries. Across all age and
gender groups, Women between the ages of 35-44 are the heaviest internet
users in the Indian market.
The study further says the Indian
blogging audience has risen by 48% in the past year to 36 million
visitors. About 26% of category traffic comes from mobile phones and
tablets. About 54 million internet users in the country watch online
videos on their computer, showing a 27% increase over the past year.
Social networking websites
are still favourite online activity in India. Facebook is the top
social network in India with a 28% Internet traffic growth and reach of
86%. On an average, Indian spend 217 minutes on Facebook every month. LinkedIn has emerged second top social networking site in India while
Pinterest and Tumbler are the fastest growing networks.
"comScore has adapted to thischanging
digital world to become a trusted resource for understanding
cross-platform consumer behaviour and enabling multi-platform
unification of all data.Consumers have already adopted multiple
platforms and devices – now it’s the businesses who need to follow if
they desire a unified, platform-agnostic view of consumer behaviour."
You can download the comScore study India Digital Future in Focus 2013 from here.
