Kolibree has unveiled world's first internet connected toothbrush at the CES 2014 in Las Vegas. The smart toothbrush will analyze the users brushing habits and is aimed at improving dental hygiene.

The Kolibree toothbrush comes with a built in sensor that detects how much tartar is being removed in a brushing. It records the customers brushing activity and communicates the information wirelessly to a smartphone app.

The device from French-based startup Kolibree aims “to reinvent oral care,” according to co-founder Loic Cessot. “The technology in the industry has not evolved for years,” Cessot told AFP. “The idea is not to brush stronger, but smarter. When you use a normal toothbrush you never really know what you’ve cleaned. It might be 30 percent. The only person who really knows is the dentist.”

The device will go on sale later this year and will "tell you whether you brushed long enough and reached the hard-to-reach but important parts of your teeth and gums" stated Cessot. Kolibree started by Cessot and former Microsoft and Google executive Thomas Serval, will launch the brush later this year along with a free smartphone app via Kickstarter. The smart toothbrush will be available from $99 to $200 depending on the model.