In a study conducted by Forrester, true rankings about brands across four categories -- trusted, remarkable, unmistakable and essential -- was measured. CNET reports that 4,551 adults were asked to tell the truth about tech brands and Microsoft was found to be the sole winner.

Forrester insisted that Microsoft was at the forefront of brand building with a unique and distinct brand identity that sets it apart from other brands.

With Microsoft seen as most trusted brand, consumers voted for Apple and Samsung as being innovative companies, with the former ranking highest on "remarkable" and "unmistakable."
UTA Brand Studio's founder and executive director, Larry Vincent said that a lot of the world uses Microsoft products and people relate to it, while Apple is like a prom king or queen, beautiful but not really like us.